Logo Redesign Example

See how a logo can be redesigned...


Before we came onboard with Amalgamated Forklift Services in 2010, their branding hadn't changed for many years. The image below shows what there logo was at the time.


The Brief

Amalgamated Forklift Services became the official distributer of UN Forklifts in Southern Africa in 2010. They hired us to rebrand their business to reflect this and clearly show that Amalgamated Forklift Services and UN Forklifts are one and the same. You can see below how we deconstructed the UN logo, colours and core elements and used those to create the new amalgamated logo.



This is now their logo and the root element for their entire visual identity.